Matrix Destination 2020: Live Your Color
Matrix Destination is the much-anticipated, much-envied convention that hairdressers, stylists, color specialists, and artists dream of attending. It's an educational and inspirational convention designed for hair professionals. It’s a three day event that includes classes, bonding opportunities, award-winning artists, presentations, hands-on learning environments, and so much more.
Live Your Color Product Launch
The objective was to bring to life the Matrix brand in a fun, memorable way that encourages engagement and expresses the new Matrix SoCult color launch. Attendees and Artists can experience eight color rooms to make a color connection and explore what colors inspire them. #LiveYourColor is where visitors are encouraged to share their selfies in front of the color that inspires them the most.
#LiveYourColor
Designed for visitors to create an emotional connection to the color and experience of Matrix SoCult in a fun and vibrant way. Each of the eight rooms was created to speak to all of the senses; tactile walls, unique audio, and color inspired scents help to create a fully immersive experience. The structure's unique octagon shape is both scalable and versatile and designed to be used at various Matrix events across the country. To date #LiveYourColor has received over 2,100 Instagram posts.
Creative Lead I Product Launch I 3D Designer I Social Media
