Sage Summit US
Sage Summit brings Sage customers, partners, and accountants together for deeper learning, thought leadership, and networking. Over the course of three days, 5,000 attendees from around the world came together with local government leaders, and industry executives.
Design Brief
As part of a multi-disciplinary group of creatives, my work for Sage Summit included spatial planning, graphics, way-finding, sponsorship packages, and the overall attendee experience.
Working closely with the Sage in-house events and brand teams we developed a list of goals and objectives that included education, networking opportunities, and a positive brand experience. With that information, we created the Sage Summit Experience. The Experience focused on three key areas to engage executives; keynotes, round-tables, and lounges. To ensure the attendee would gain valuable time with their peers, we placed the networking lounge at the center of the room. Surrounded by four round table sessions and a keynote area just steps away, attendees were immersed in the energy of round-table discussions and engaged in conversations occurring all around them.
We constructed an environment that was conducive to both education and networking while providing a comfortable yet elegant atmosphere. Attention to detail was crucial to ensure audiences’ expectations were surpassed. Warm wood tones, greenery, and incandescent lighting set the relaxed mood, while unique seating vignettes sparked casual conversation.
Spacial Planning I Graphic Design I Environmental Design I Way-Finding
