RSA Conference 2020
RSA Conference is the world’s leading cybersecurity event, drawing more than 50,000 info security professionals to its US Conference and others held around the world. For almost 30 years, RSA Conference has been a driving force behind the world’s cybersecurity agenda. The central point where people from around the world gather to share, learn and grow. And the place that provides a forum for innovation and partnership.
Design Brief
RSA has a stellar internal creative team that created a beautifully engaging brand personality. My challenge as the event Art Director was to design a flexible, dynamic show look that makes copy the focal point. The theme and visuals needed to be reflected everywhere, from environmental graphics to promotions surrounding the event.
The 2020 theme was “Human Element,” which centers around the idea that with all the new technologies, strategies, and artificial intelligence being employed today, one thing remains constant: us. We are the Human Element within cybersecurity. Knowing this I crafted an environment informed equally by human behavior and the event objectives.
Partners overwhelmingly enjoyed the sense of community, connection, and belonging and most importantly, achieved business objectives! Attendees enjoyed being able to network, do business, and personalize their experience; RSA enjoyed the additional interaction with members.
Creative Lead I Attendee Journey I Graphic Design I Environmental Design
