TriNet Brand Relaunch
TriNet is a leading provider of HR solutions for small and medium-sized businesses (SMBs), offering payroll, benefits, risk mitigation, and compliance support to help companies grow and thrive. The TriNet Rebrand Launch Party marked a major milestone, unveiling a refreshed brand identity that reinforces its commitment to empowering the people behind businesses. This celebration brought together key stakeholders, partners, and industry leaders to showcase TriNet’s evolution and renewed mission.
A highlight of TriNet’s broader brand transformation was the inclusion of world-renowned photographer Annie Leibovitz as a TriNet PeopleForce speaker. Known for capturing some of history’s most iconic portraits, Leibovitz shared insights on storytelling, creativity, and leadership—values that align with TriNet’s mission of championing individuality and human connection in business.
Bringing the Brand to Life
The TriNet Rebrand Launch Party was more than just an unveiling—it was an immersive experience designed to showcase the company’s evolution. Through engaging keynotes, interactive moments, and networking opportunities, attendees experienced firsthand how TriNet’s refreshed identity reflects its mission to support SMBs. More than a visual update, the rebrand represents TriNet’s continued dedication to empowering businesses and the people behind them in an ever-changing world.
Creative Director | Environmental Designer | Spacial Planner
