A Different Kind of Confection Company
What the Fudge Shop is a black woman-owned confection company located in a diverse dynamic community that is often the inspiration for it's unique fudge flavors. Their fudge is made daily with pure locally sourced ingredients mixed together in thoughtful and creative ways. A variety of classic and innovative flavors makes their fudge a one-of-a-kind gourmet experience.
What The Fudge Shop is not just a place for folks to treat themselves, it's a place of community engagement that celebrates the local culture. Work by local artists line the walls and monthly workshops are held to help support other minority owned businesses in the neighborhood.
What the Fudge Shop
Much like the fudge, the name brings an automatic smile to your face. When creating the brand identity, special attention was paid to striking a balance between the whimsy of the company name and the dedication and love put into the creation of each batch of fudge. The logo is a combination of traditional and hand-drawn lettering, that is supported by a warm and inviting neutral color pallet. Special attention was paid to the use of natural and environmentally friendly materials for packaging and promotional needs.
Concept I Logo I Brand Identity I Graphic Design I Packaging I Web Design
Interactive Prototype (Adobe XD)